Hereafter you find some Axioms on (the use of) social networks, with intention to encourage
Further discussions,
Research on the direct and indirect influences and possible abuses, and
Discussion at the political level of suitable measures for at least the EU.
The axioms and opinions or those of the author.
This contribution uses work by Lanting, Lokshina* and Thomas* (* SUNY Oneonta, NY).
The main usefulness of social network for political and commercial use is that of broadcasting.
Social networks merely function as set of address lists, that allow ‘personalized’ messages to be broadcasted among a large number of groups and communities;
It therefore should be considered to apply rules for publishing and/or broadcasting also to information disseminated in and by means of social networks.
The so-called Micro-targeting is not as powerful and less important than is advertised by social networks.
Given that the user entries are not verified and difficult verifiable, the information operated on is not sufficient to micro-target(ing) individual users;
User entries, and additional information ‘sneak-peeked’ by APP or Client software from the smartphone or PC (often without an explicit agreement from the user) is likely to contain information confusing and obscuring perception by augmenting the frontstage: logged data resulting from looking for information for or about others is difficult to distinguish from information relevant to the user Person-X him- or herself;
Instead, looking for communalities among communicates and groups of users may provide some information on interest that may be common to at least part of the community or group;
The effectiveness of dissemination to a group or community is augmented by selective relaying by users within, or more importantly to outside the group or community;
a shotgun approach of dissemination with added reliance on selective relaying by users may be highly effective, possibly as good or better than micro-targeting would be;
see points 5., 6. and 7. hereafter, also for some of the terminology
The performance of search engines may have to be re-evaluated, as search engines have a tendency to return at least for a part information and links to information that is not what a specific user search is looking for, but related information that others have been looking for.
This is illustrated by the ‘Bettina Wulff case’: Bettina Wulff Körner, wife of the former German President Christian Wulff, became the victim of links in Google created by users trying to look for rumours about her past;...
Sir Tim Berners-Lee attacks Tories over misinformation:
The inventor of the World Wide Web has accused the Conservatives of spreading misinformation during the general election campaign.
Sir Tim Berners-Lee described the renaming of a Tory Twitter account as a fact checking body as "impersonation".
"That was really brazen," he told the BBC. "It was unbelievable they would do that."
During a live TV leaders' debate on Tuesday the Tory press office account @CCHQ was rebranded "factcheckuk".
The renaming remained for the duration of the hour-long debate between Boris Johnson and Jeremy Corbyn. The Conservatives have said "no one will have been fooled" by the move.
Sacha Baron Cohen: 'greatest propaganda machine in history'
Under this twisted logic, if Facebook were around in the 1930s, it would have allowed Hitler to post 30-second ads on his “solution” to the “Jewish problem”.
The following is intended as contribution to the discussion on Democracy and Media in the digital era,
by attempting to identify possible threats to democracy and mapping possible influences of media, ‘old’ as well as ‘new’ or digital, against the threats. The threats identified are not orthogonal but are linked and overlap.
It represents solely the opinions of the author, presented in a somewhat structured way.
Threat to democracy
Characterization
Mitigation mechanisms
Elected dictator
‘the people’ versus the parliamentary democracy rules
Constitution, guaranteed, effective checks & balances, and an independent judiciary
In the 2nd half of 2016, when reviewing research papers on marketing applications of social media at a US university, I raised the need for validity checks on social media accounts.
The researchers were using test populations, semi-randomly selected within certain interest groups among Facebook accounts (by brokers).
I noted that persons could have multiple accounts, could easily give false information about themselves (for different reasons, incl. with criminal intent), and that the social media have very limited tools to verify the fidelity of the accounts (in other words, they are overselling the value of their accounts for e.g. commercial use). For example, I could easily create a 2nd account calling myself Napoleon or presenting myself as a member of an (not well known) Hells Angels branch.
Note: the recent revelation of Senator Mitt Romney’s secret Twitter account "Pierre Delecto" is just a, relatively innocent, demonstration of this.
The discussion following resulted in two things:
The agreement that the research papers would
include a disclaimer stating the limited possibilities for validity checks on social media accounts
use of populations, where suitable, selected from an environment where social control of the members would likely add a level of validity checks (e.g. selecting accounts of persons belonging to a group with likely enough social contacts)
We started an effort to model the discrepancy between the visibility that a social network has on a person’s information and the actual information (this work is ongoing, now including sociological expertise)
About 2 months thereafter, the US elections took place, and the first rumours of the possible role of social media in the election result surfaced. Next, we found ourselves flooded by reactions from people that realized that in the process we had ‘uncovered the dangers’ before the election.
To set the record straight, we did not uncover something others had not seen. Instead, we simply proposed some measures for application in a limited domain - research papers on the marketing use of social media - and initiated work to model the modalities of visibility and validity checks.
Some of us had been worried about misinterpretation and misuse of social media, but we also did not realize the impact that this could have on an election in a country like the US.
Since, the role and possible misuse, abuse of and collaboration by social media have been increasingly important items for news and study; this includes the use of social media to selectively broadcast to large audiences, and in the process bypass legislation applied to broadcasters and press.
Contribution uses work by Lanting, Lokshina* and Thomas* (* SUNY Oneonta, NY)
The need for validity checks on information on social media
In the 2nd half of 2016, when reviewing research papers on marketing applications of social media at a US university, I raised the need for validity checks on social media accounts.
The researchers were using test populations, semi-randomly selected within certain interest groups among Facebook accounts (by brokers).
I noted that persons could have multiple accounts, could easily give false information about themselves (for different reasons, incl. with criminal intent), and that the social media have very limited tools to verify the fidelity of the accounts (in other words, they are overselling the value of their accounts for e.g. commercial use). For example, I could easily create a 2nd account calling myself Napoleon or presenting myself as a member of an (not well known) Hells Angels branch.
Note: the recent revelation of Senator Mitt Romney’s secret Twitter account "Pierre Delecto" is just a, relatively innocent, demonstration of this.
The discussion following resulted in two things:
The agreement that the research papers would
include a disclaimer stating the limited possibilities for validity checks on social media accounts
use of populations, where suitable, selected from an environment where social control of the members would likely add a level of validity checks (e.g. selecting accounts of persons belonging to a group with likely enough social contacts)
We started an effort to model the discrepancy between the visibility that a social network has on a person’s information and the actual information (this work is ongoing, now including sociological expertise)
About 2 months hereafter, the US election took place, and the first rumours of the possible role of social media in the election result surfaced. Next, we found ourselves flooded by reactions from people that realized that in the process we had ‘uncovered the dangers’ before the election.
To set the record straight, we did not uncover something others had not seen. Instead, we simply proposed some measures for application in a limited domain - research papers on the marketing use of social media - and initiated work to model the modalities of visibility and validity checks.
Some of us had been worried about misinterpretation and misuse of social media, but we also did not realize the impact that this could have on an election in a country like the US.
Since, the role and possible misuse, abuse of and collaboration by social media have been increasingly important items for news and study; this includes the use of social media to selectively broadcast to large audiences, and in the process bypass legislation applied to broadcasters and press.
The need for validity checks on information on social media
In the 2nd half of 2016, when reviewing research papers on marketing applications of social media at a US university, I raised the need for validity checks on social media accounts.
The researchers were using test populations, semi-randomly selected within certain interest groups among Facebook accounts (by brokers).
I noted that persons could have multiple accounts, could easily give false information about themselves (for different reasons, incl. with criminal intent), and that the social media have very limited tools to verify the fidelity of the accounts (in other words, they are overselling the value of their accounts for e.g. commercial use). For example, I could easily create a 2nd account calling myself Napoleon or presenting myself as a member of an (not well known) Hells Angels branch.
Note: the recent revelation of Senator Mitt Romney’s secret Twitter account "Pierre Delecto" is just a, relatively innocent, demonstration of this.
The discussion following resulted in two things:
About 2 months hereafter, the US election took place, and the first rumours of the possible role of social media in the election result surfaced. Next, we found ourselves flooded by reactions from people that realized that in the process we had ‘uncovered the dangers’ before the election.
To set the record straight, we did not uncover something others had not seen. Instead, we simply proposed some measures for application in a limited domain - research papers on the marketing use of social media - and initiated work to model the modalities of visibility and validity checks.
Some of us had been worried about misinterpretation and misuse of social media, but we also did not realize the impact that this could have on an election in a country like the US.
Since, the role and possible misuse, abuse of and collaboration by social media have been increasingly important items for news and study; this includes the use of social media to selectively broadcast to large audiences, and in the process bypass legislation applied to broadcasters and press.